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Category: Our Community

FairChain Philosophy

What is the weakest link?

What is the weakest link in a value chain? Is it the logistics component perhaps, responsible for moving raw goods to production facilities, to wholesalers, retailers and ultimately to the end

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FairChain Philosophy

FairChain Beyond MOYEE

If you’ve become a FairChain revolutionary just because of the awesome Moyee Coffee, then you’ve missed the point. Or if you’ve become a revolutionary by going deeper into Moyee’s radically

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FairChain Philosophy

The ‘GoGetIt Series’ is here!!

  Down here at the FairChain Headquarters, we’ve decided to really make the point clear that this revolution is not just about our own FairChain model. Instead, we’ve tried over

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FairChain Philosophy

Free trade | For or Against poverty?

Use competitive advantage to help developing countries to escape poverty. Now THAT is one sentence you don’t hear every day. Check out what it means in this short clip… Image courtesy

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FairChain Philosophy

Free trade vs Fair Trade

Free trade versus fair trade – the battle wages on… Pitted against each other from the very beginning, these two irreconcilable trading models represent polar opposites in the capitalism-socialism spectrum.

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Coffee geekdom

From fair to direct to… FairChain?!

By definition, fair trade is an alternative form of doing business that protects smallscale producers from the oftentimes harsh and unpredictable swings of the open market by guaranteeing them a

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FairChain Philosophy

Value Added in Africa

If there’s one organisation that gets our full respect for their efforts in adding value to products locally, it’s these guys. They go by the name of Value Added in

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